Individual datasets that do not belong to any series.
This study charted Finnish people's attitudes toward donating money to charity and factors that motivate Finns to donate. The study was commissioned by the Finnish Fundraising Association VaLa in cooperation with NGO platform Kepa and the Finnish Olympic Committee. Taloustutkimus collected the data.
First, the study surveyed the respondents' donating habits (e.g. if they donated regularly to one or more organisations, donated on occasion to charity campaigns or collections, or did not normally support charities). Next, the most important reasons for making the latest donation were queried (e.g. wanted to change the world for the better, a celebrity showed their support for the charity campaign, the organisation was familiar, the organisation was Finnish, the cause was important on a personal level). It was also asked which factors the respondents generally deemed important in their decision to donate (e.g. sufficient information is provided on how the donated money will be used, donating money is made effortless, the organisation's money collection permit is visible).
It was further enquired whether it was possible for citizens to receive sufficient information regarding how the donated money is used, and whether the respondents knew what sort of results were achieved with their latest donation. They were also asked through which channels they received information about fundraising organisations, i.e. how they use the donations and what sort of results they achieve.
The study also surveyed reasons for not donating money to charity (e.g. did not want to participate, no interesting causes for which to donate, did not trust the collecting organisation, own financial situation did not allow for donating). Finally, the respondents were asked about factors that would motivate them to donate in the future.
Background variables included gender, age, NUTS2 region, household composition and household gross annual income.
Quota sampling based on the target population distributions for age, gender, region of residence and type of municipality of residence. Interviews took place mainly in the respondents' homes (with the exception of 226 interviews conducted in the premises of Taloustutkimus) as part of Taloustutkimus' Omnibus Huhti1 collection round. Interviews were conducted in 92 municipalities, of which 58 were towns/cities ('kaupunki') and 34 other municipalities ('kunta').
A random start method was used in larger towns for picking the starting address, after which the interviewer conducted five interviews along the same street, starting with the next round number and advancing from there. If the street ended or did not have residential houses, the interviewer turned to a cross street and advanced, again, in the same manner. In more rural municipalities, the interviewers could choose the starting point but the same technique was used. During and after data collection, quality was controlled with spot checks. 5-10% of interviews were checked via telephone; the respondents were called and asked a set of control questions. For quality control, response distributions by different interviewers were also cross tabulated.