Study title

Festival Barometer 2014-2018

Dataset ID Number

FSD3472

Persistent identifier

urn:nbn:fi:fsd:T-FSD3472

Data Type

Quantitative

Authors

• Kinnunen, Maarit (University of Lapland. Lapland Institute for Tourism Research)

Abstract

The festival barometer aims to collect information on Finnish festival visitors and the changes that occur in their taste in music and festivals over the years. This dataset consists of the responses to the 2018 survey (5,801) as well as the responses from each collection round (2014/2016 and 2018) for those participants who had responded to more than one survey (715). In 2014, the TATU2 project by the Seinäjoki University of Applied Sciences and the JOHDE II project by the Turku School of Economics and the University of the Arts Helsinki were involved in conducting the barometer. In 2016 and 2018, the barometer was conducted together with the Seinäjoki Unit of the Sibelius Academy (a unit of the University of the Arts Helsinki).

First, the respondents were asked which Finnish festivals they had visited during the past few years and how interesting they thought various Finnish festivals were. Opinions on the general quality of various aspects of the biggest Finnish festivals, such as the performers, food and drink services, security, and marketing, were charted. Next, the respondents were asked what would get them to attend festivals more often (e.g. if the performers were more interesting, tickets were cheaper, travelling to the festival was easier, cheaper or faster, or more information was available on the festivals). Some questions focused on the significance of several aspects for achieving a successful festival experience, for example, positive surprises in performances, diverse food and drink services, clean bathrooms, and the values represented by the festival.

The respondents' opinions on how much festival products and services should cost were surveyed next. The products and services surveyed included, for instance, a three-day admission ticket to a festival with domestic performers, a quality portion of food served in the festival area, and a glass of beer or cider served in the festival area. The respondents were also asked how likely it was that they would visit a festival in the next year, five years, or ten years. The respondents' taste in music (e.g. how interesting they found pop, rock, punk or jazz music) as well as their relationship with music (e.g. whether music was one of the most important things in their life and whether they actively recommended artists, songs or albums to their friends) were examined. Finally, the respondents were asked how important several values were for them personally (e.g. power, pleasure, benevolence and tradition).

This dataset can be connected to dataset FSD3324 Festival Barometer 2014-2016 by using the fsd_id variable.

Background variables included the respondent's year of birth, gender, municipality of residence (categorised into largest cities or NUTS3 regions), highest level of education, occupational status, subjective social class and gross annual income.

Keywords

cultural events; cultural participation; entertainment; festivals; music; music events; values

Topic Classification

• Social sciences (Fields of Science Classification)
• Consumption and consumer behaviour (CESSDA Topic Classification)
• Cultural activities and participation (CESSDA Topic Classification)
• Leisure, tourism and sport (CESSDA Topic Classification)

Series

Festival Barometers

Distributor

Finnish Social Science Data Archive

Access

The dataset is (D) available only by permission from the data depositor/creator.

Data Collector

• University of Lapland. Lapland Institute for Tourism Research

Time Period Covered

• 2014
• 2016
• 2018

Collection Dates

• 2014-10
• 2016-09
• 2018-10-15 – 2018-11-11

Nation

Finland

Geographical Coverage

Finland

Analysis/Observation Unit Type

Individual

Universe

Visitors of the Blockfest (Tampere), Flow Festival (Helsinki), Ilosaarirock (Joensuu), Jurassic Rock (Mikkeli), Kuopio RockCock (Kuopio), Provinssi (Seinäjoki), Qstock (Oulu), Ruisrock (Turku), Tuska Open Air Metal Festival (Helsinki), Weekend Festival (Helsinki) and Pori Jazz (Pori) festivals

Time Method

Longitudinal: Cohort/Event-based

Sampling Procedure

Non-probability: Availability

The festivals examined in the study shared a link to the online questionnaire on social media, and the festival visitors who saw the link decided whether they wanted to participate in the study. Admission tickets to the festivals were raffled among the participants. 4,475 persons participated in the study in 2014, 4,116 in 2016, and 6,516 in 2018.

Before the link to the questionnaire was shared by the festivals, the online survey was sent by email to those who had responded to the previous surveys and had expressed their will to participate in the follow-up study in the 2016 survey. The respondents had provided their email address for this purpose. 715 of those who responded to the 2018 survey had responded to the 2014 and/or 2016 surveys: 400 had responded to both the 2014 and 2016 surveys and 315 had responded to the 2016 survey.

Collection Mode

Self-administered questionnaire: Web-based (CAWI)

Research Instrument

Structured questionnaire

Data File Language

Downloaded data package may contain different language versions of the same files.

The data files of this dataset are available in the following languages: Finnish.

FSD translates quantitative data into English on request, free of charge. More information on ordering data translation.

Data Version

1.0

Completeness of Data and Restrictions

This dataset includes responses to the 2014, 2016 and 2018 surveys. The responses of participants who participated in more than one survey are included first in the dataset. The responses of participants who responded only to the 2018 survey are included at the end. The variable names contain a letter to indicate which participant group the responses belong to: Z indicates first-time participants' responses to the 2014 survey, Y indicates first-time participants' responses to the 2016 survey, U indicates first-time participants' responses to the 2018 survey, X indicates the combined responses of all participants who responded for the first time to any of the three surveys, V indicates the follow-up study participants' responses to the 2016 survey (those who also responded to the 2014 survey), Q indicates the follow-up study participants' responses to the 2018 survey (those who also responded to the 2014 and/or 2016 surveys), and W indicates the combined responses of first-time participants to the 2016 or 2018 surveys.

To prevent identification of respondents, question k24 concerning willingness to participate in the follow-up study was removed from the data. All open-ended variables of the type "Other, please specify", excluding variable k2_24b denoting visits to foreign music festivals, were removed from the data. The variables denoting the respondent's municipality of residence outside the capital area were categorised into NUTS3 regions and the largest cities in Finland (over 50,000 inhabitants).

Variables relating to question 17 in the 2018 survey (children aged under 18 living in R's household) were removed during archiving. The question text was ambiguous, which resulted in the responses being unreliable.

Weighting

The data include a weight variable, which weights the data according to the attendance of the festivals.

Citation Requirement

The data and its creators shall be cited in all publications and presentations for which the data have been used. The bibliographic citation may be in the form suggested by the archive or in the form required by the publication.

Bibliographical Citation

Kinnunen, Maarit (University of Lapland): Festival Barometer 2014-2018 [dataset]. Version 1.0 (2022-01-10). Finnish Social Science Data Archive [distributor]. https://urn.fi/urn:nbn:fi:fsd:T-FSD3472

Deposit Requirement

Notify FSD of all publications where you have used the data by sending the citation information to user-services.fsd@tuni.fi.

Special Terms and Conditions for Access

The dataset is (B) available for research, teaching and study.

Disclaimer

The original data creators and the archive bear no responsibility for any results or interpretations arising from the reuse of the data.

Related Publications

Kinnunen, M., Luonila, M. & Honkanen A. (2018). Segmentation of music festival attendees. Scandinavian Journal of Hospitality and Tourism. https://doi.org/10.1080/15022250.2018.1519459

Kinnunen, M., Luonila, M. & Koivisto, J. (2017). Festivaalibarometri 2016: Yleiskatsaus ja suurimmat muutokset vuoteen 2014 verrattuna. Sibelius-Akatemian selvityksiä ja raportteja 19. ISBN 978-952-329-093-8

Kinnunen, M., Luonila, M., Rumpunen, S. & Koivisto, J. (2015). Festivaalibarometri 2014:n tuloksia. Teoksessa M. Luonila & J. Koivisto (toim.), "Rock, ra(u)ha ja rakkaus" Festivaalibarometri 2014 ja katsaus tapahtumien muuttuvaan toimintaympäristöön (ss. 7-29). (Julkaisusarja A - Turun yliopiston kauppakorkeakoulu, Porin yksikkö, Nro 50/2015.) Pori: Turun yliopiston kauppakorkeakoulu, Porin yksikkö. ISBN 978-952-249-447-4

Kinnunen, M. & Luonila, M. (2015). Festivaalibarometri 2014: Kävijöiden segmentointi. Teoksessa M. Luonila & J. Koivisto (toim.), "Rock, ra(u)ha ja rakkaus" Festivaalibarometri 2014 ja katsaus tapahtumien muuttuvaan toimintaympäristöön (ss. 30-47). (Julkaisusarja A - Turun yliopiston kauppakorkeakoulu, Porin yksikkö, Nro 50/2015.) Pori: Turun yliopiston kauppakorkeakoulu, Porin yksikkö. ISBN: 978-952-249-447-4

Kinnunen, M. & Koivisto, J. & Luonila, M. (2019). Festivaalibarometri 2018: Yleiskatsaus ja olennaisimmat muutokset 2014-2018 [verkkodokumentti]. (Sibelius-Akatemian selvityksiä ja raportteja 21.) Helsinki: Sibelius-Akatemia. ISBN 978-952-329-135-5, ISSN 1798-5455. https://helda.helsinki.fi/bitstream/handle/10138/228446/Festivaalibarometri_2016_Kinnunen_Luonila_Koivisto.pdf [viitattu 10.1.2022]

Kinnunen, M., Honkanen, A. & Karjalainen, T-M. (2020). The characteristics of a Finnish metal fan: Comparative study on music festival attendees. Metal Music Studies, 6(2), 215-236. https://doi.org/10.1386/mms_00014_1

Kinnunen, M., Honkanen, A., & Luonila, M. (2021). Frequent music festival attendance: Festival fandom and career development. International Journal of Event and Festival Management, 12(2), 128-147. https://doi.org/10.1108/IJEFM-08-2020-0050

Kinnunen, M., & Honkanen, A. (2021). Femininity in metal fanship: 'I do not need to take anyone along'. Metal Music Studies, 7(2), 211-235. https://doi.org/10.1386/mms_00046_1

Kinnunen, M. (2020). Juurista latvoille: Nuoret & elävä musiikki [verkkodokumentti]. Helsinki: LiveFIN ry. https://90c1ba84-4c53-46b8-b98c-9145bf3d711c.usrfiles.com/ugd/90c1ba_4659d1d6fff04082b85eabf6b146826e.pdf [viitattu 13.1.2022]