Study title

Attitudes to Finnish Broadcasting 2003

Dataset ID Number

FSD2026

Persistent identifiers

https://urn.fi/urn:nbn:fi:fsd:T-FSD2026
https://doi.org/10.60686/t-fsd2026

Data Type

Quantitative

Authors

• Jääsaari, Johanna (Finnish Broadcasting Company (YLE). Audience Research)

Abstract

The survey charted Finnish opinion on television and radio programmes in general, and the programme policy of YLE (Finnish Broadcasting Company) in particular. Respondents were asked how much they trust political institutions (e.g. Parliament, the government), other institutions (e.g. the Church, the police, universities), voluntary organizations, the media, certain private companies and the European Union. The survey carried a set of attitudinal statements relating to television in general, television and radio channels, and television and radio programmes.

Perceptions of YLE's programme policy were studied by asking whether respondents think YLE is able to serve different age, language and interest groups. Groups mentioned included, for example, children and young people, the Sami people, people living in remote rural areas, and the economic and political elite. Respondents assessed with a scale of 4-10 how well YLE has succeeded in certain areas, like in promoting freedom of speech, promoting democracy and tolerance, and providing relaxing entertainment on television, radio and the Internet etc. Attitudes to the programmes of the main television channels were examined with a few attitudinal statements, and also by asking whether television channels provide enough diversity in their programs. Respondents were asked whether the quality of television and radio programmes has improved or got worse during the past year, and whether public service television licence fee (YLE licence fee) provides good value for money.

Background variables included respondent's gender, age, basic and vocational education, occupational group, living arrangements, time spent watching television daily, preferred television and radio channels, and which television channels or electronic media the respondent has access to at home (Nelonen, satellite, cable and digital television, and the Internet).

Keywords

Internet; audience research; broadcasting; broadcasting companies; radio (joukkoviestimet); radio programmes; radio stations; television; television channels; television programmes; trust

Topic Classification

• Social sciences (Fields of Science Classification)
• Media (CESSDA Topic Classification)

Series

Individual datasets

Distributor

Finnish Social Science Data Archive

Access

The dataset is (B) available for research, teaching and study.

Data Collector

• TNS Gallup Finland

Data Producers

• Finnish Broadcasting Company (YLE). Audience Research

Time Period Covered

2003

Collection Dates

2003-10-07 – 2003-10-16

Nation

Finland

Geographical Coverage

Finland

Analysis/Observation Unit Type

Individual

Universe

People aged between 15-79 living in Finland (excluding the Åland Islands)

Time Method

Cross-section

Sampling Procedure

Probability: Stratified

Phone number selection was regionally representative. Interview quotas were based on residential area (county), age and gender. A total of 1,005 interviews were conducted.

Collection Mode

Telephone interview

Research Instrument

Structured questionnaire

Data File Language

Downloaded data package may contain different language versions of the same files.

The data files of this dataset are available in the following languages: Finnish.

FSD translates quantitative data into English on request, free of charge. More information on ordering data translation.

Data Version

2.0

Completeness of Data and Restrictions

Variable revealing the municipality of residence has been removed from the data.

Weighting

There are no weight variables in the data.

Citation Requirement

The data and its creators shall be cited in all publications and presentations for which the data have been used. The bibliographic citation may be in the form suggested by the archive or in the form required by the publication.

Bibliographical Citation

Jääsaari, Johanna (Finnish Broadcasting Company (YLE)): Attitudes to Finnish Broadcasting 2003 [dataset]. Version 2.0 (2018-07-17). Finnish Social Science Data Archive [distributor]. https://urn.fi/urn:nbn:fi:fsd:T-FSD2026

Deposit Requirement

Notify FSD of all publications where you have used the data by sending the citation information to user-services.fsd@tuni.fi.

Disclaimer

The original data creators and the archive bear no responsibility for any results or interpretations arising from the reuse of the data.

Related Publications

Yleisradion hallintoneuvoston kertomus eduskunnalle yhtiön toiminnasta vuodelta 2003 (2004). Helsinki: Yleisradio Oy K; 9/2004 vp. http://www.eduskunta.fi/triphome/bin/thw/trip/?${BASE}=erk&${THWIDS}=0.2/344581&${TRIPPIFE}=PDF.pdf [viitattu 21.01.2005].

Jääsaari, Johanna & Kytömäki, Juha & Ruohomaa, Erja (2004). Yleisökertomus 2003: arvostukset luottamuksen perustana [verkkodokumentti]. Helsinki: Yleisradio Oy. http://www.yle.fi/yleisotutkimus/Yleisokertomus2003.pdf [viitattu 14.01.2005].

Jääsaari, Johanna (2004). YLE yleisön ehdoilla? Tutkimus suomalaisen television nykytilaa ja tulevaisuutta koskevista arvostuksista. Helsinki: YLE Yleisötutkimus. Tutkimuksia; 5/2004.

YLEn asema suomalaisessa yhteiskunnassa : tutkimusyhteenveto (2003). Espoo : TNS Gallup