Study title

Everyday Media Use: Survey for 16-30-Year-Olds 2020

Dataset ID Number

FSD3565

Persistent identifier

urn:nbn:fi:fsd:T-FSD3565

Data Type

Quantitative

Authors

• Harju, Auli (Tampere University)
• Ridell, Seija (Tampere University)
• Saariketo, Minna (Aalto University)

Other Identification/Acknowledgements

• Additionally, MA Kati Hiltunen and community educator and master's student in media studies Kaisa Koski participated in the project.

Abstract

The survey charted the everyday media use of 16-30-year-olds in Finland. The survey was conducted as part of the Young people imagining media(ted) futures: developing a methodology for change research project, which was a joint project between Research Centre Comet at Tampere University and the Information Networks Programme at Aalto University.

First, the respondents were asked which electronic devices they had at home (e.g. smartphone, laptop, smart watch) and which devices they found the most important for their personal use. The respondents' use of various social media apps, such as Instagram, TikTok and Discord, was examined, and they were asked about the content they consumed online (e.g. news, social media posts, podcasts, music). Further questions surveyed what was most important to the respondents when using electronic media equipment and apps (e.g. having discussions with others, having a fun way to spend time, creating content of their own, making purchases online), whether the respondents' media use habits had changed in the past year, and whether they had ever tried to restrict their use of media. At the end of the survey, several open-ended questions were presented to the respondents regarding their satisfaction in their media use and their expectations and hopes for the media and electronic devices of the future.

Background variables included the respondent's year of birth, gender, NUTS3 region of residence, household composition, level of education and economic activity and occupational status.

Keywords

communications; electronic equipment; mass culture; mass media; mass media use; social media; telecommunications equipment; youth

Topic Classification

• Social sciences (Fields of Science Classification)
• Information society (CESSDA Topic Classification)
• Information technology (CESSDA Topic Classification)
• Youth (CESSDA Topic Classification)

Series

Individual datasets

Distributor

Finnish Social Science Data Archive

Access

The dataset is (C) available only for research including master's theses.

Data Collector

• Harju, Auli (Tampere University)
• Saariketo, Minna (Aalto University)

Time Period Covered

2020

Collection Dates

2020-10-05 – 2020-11-30

Nation

Finland

Geographical Coverage

Finland

Analysis/Observation Unit Type

Individual

Universe

People aged 16-30 years old living in Finland

Time Method

Cross-section

Sampling Procedure

Non-probability: Availability

The target population of the survey was all 16-30-year-olds in Finland. A link to the online questionnaire was shared through social media, email lists and various blogs.

Collection Mode

Self-administered questionnaire: Web-based (CAWI)

Research Instrument

Structured questionnaire

Data File Language

Downloaded data package may contain different language versions of the same files.

The data files of this dataset are available in the following languages: Finnish.

FSD translates quantitative data into English on request, free of charge. More information on ordering data translation.

Data Version

1.0

Completeness of Data and Restrictions

To prevent identification of respondents, the researcher removed variable K16 (participation in the prize lottery) from the data. Additionally, open-ended variables K11Muu, K12Muu, K13Muu and K14Muu were removed from the data at FSD. Any open-ended variables left in the data were anonymised so that the respondent or any third persons cannot be identified. Changes made at FSD are marked with [square brackets].

Weighting

There are no weight variables in the data.

Citation Requirement

The data and its creators shall be cited in all publications and presentations for which the data have been used. The bibliographic citation may be in the form suggested by the archive or in the form required by the publication.

Bibliographical Citation

Harju, Auli (Tampere University) & Ridell, Seija (Tampere University) & Saariketo, Minna (Aalto University): Everyday Media Use: Survey for 16-30-Year-Olds 2020 [dataset]. Version 1.0 (2022-08-24). Finnish Social Science Data Archive [distributor]. https://urn.fi/urn:nbn:fi:fsd:T-FSD3565

Deposit Requirement

Notify FSD of all publications where you have used the data by sending the citation information to user-services.fsd@tuni.fi.

Disclaimer

The original data creators and the archive bear no responsibility for any results or interpretations arising from the reuse of the data.

Related Materials

Harju, Auli; Saariketo, Minna; Hiltunen, Kati; Koski, Kaisa & Ridell, Seija (2021): "Vähemmän koukuttavia algoritmeja" : Tulevaisuuden media-arki nuorten kuvittelemana -hankkeen loppuraportti. http://urn.fi/URN:ISBN:978-952-03-2037-9

Related Publications

Harju, Auli; Saariketo, Minna; Hiltunen, Kati; Koski, Kaisa & Ridell, Seija (2021): "Vähemmän koukuttavia algoritmeja" : Tulevaisuuden media-arki nuorten kuvittelemana -hankkeen loppuraportti. http://urn.fi/URN:ISBN:978-952-03-2037-9