Study title

Finnish Values and Everyday Life 2001

Alternative Title

Values, attitudes and a picture of the times (Arvot, asenteet ja ajankuva, A3) 2001

Dataset ID Number

FSD3746

Persistent identifiers

https://urn.fi/urn:nbn:fi:fsd:T-FSD3746
https://doi.org/10.60686/t-fsd3746

Data Type

Quantitative

Authors

• Puohiniemi, Martti (Limor Oy)

Other Identification/Acknowledgements

• Falk,Pasi
• Puohiniemi, Sami (Deimos Information Systems Oy)
• Schwartz, Shalom H.

Abstract

The survey charted Finnish everyday life, values, attitudes, and current phenomena.

First, the respondents were asked about their hobbies and leisure habits. The respondents' values were examined with the 57-item Schwarz Value Survey (SVS).

Next, the respondents were asked how they felt about 100 current issues, such as the European Union, refugee reception, equality, changeover to the euro, and liberalisation of shop opening hours. The respondents were asked to assess the role of the Finnish Red Cross in Finnish society. Their experiences of being busy, internationalisation and friendships were also surveyed.

Working life, work motivation, job satisfaction and characteristics of a good employer were examined. Several questions were asked about the respondents' consumption of alcoholic beverages, Finnish drinking culture and beer advertising. Respondents' views on money, ownership and advertising were further explored. Attitudes towards different companies and brands were also asked.

The respondents' media use was charted. Questions included, for example, which newspapers and magazines the respondents read and how often, which TV shows they found most interesting, and how often they watched TV or listened to the radio. Additionally, the respondents were asked how interested they were in the launch of digital TV broadcasting, whether they currently used or were planning on purchasing or acquiring various electronic devices or services (e.g. a laptop, PC, mobile phone, or ADSL access to the internet), how well they thought they could use a computer and a mobile phone, and how often, on which devices and for what purposes they used the internet. The importance of the various programmes of the public service provider, the Finnish Broadcasting Company (YLE), was assessed. In addition, the respondents' different interests, such as motoring, politics, art, news, science, childcare and fashion, were surveyed.

Next, the respondents' views on current phenomena were charted with various statements on matters such as relationships, commercialism, business, Finnish identity, internationalisation, self-image and following the news. The respondents' eating habits were surveyed with a range of questions. Among other things, the respondents were asked about their use of different foods and dishes. Changes in society and concerns about the future were surveyed with several questions. For example, the respondents were asked which things have changed for better or worse and in which direction Finland's national security and economy will develop in the coming years. Finally, questions were asked about health and equality.

Background variables included the respondent's gender, age, marital status, level of education, job title, economic activity and occupational status, type of municipal of residence, household size, number of children aged under 18 living in the household, income of the household, and job title of the second parent/guardian of the children.

Keywords

alcohol use; attitudes; computers; consumer behaviour; consumption; entertainment; health; internet; internet use; leisure time activities; listening to music; mass media use; occupational life; reading (activity); social change; trademarks; values

Topic Classification

• Social sciences (Fields of Science Classification)
• Cultural activities and participation (CESSDA Topic Classification)
• Social change (CESSDA Topic Classification)
• Media (CESSDA Topic Classification)
• Information technology (CESSDA Topic Classification)
• Information society (CESSDA Topic Classification)

Series

Finnish Values and Everyday Life

Distributor

Finnish Social Science Data Archive

Access

The dataset is (B) available for research, teaching and study.

Data Collector

• Gallup Finland
• Haastattelukeskus Oy

Time Period Covered

2001

Collection Dates

2001-02 – 2001-05

Nation

Finland

Geographical Coverage

Finland

Analysis/Observation Unit Type

Individual

Universe

People aged 15-75 residing in mainland Finland

Time Method

Longitudinal: Trend/Repeated cross-section

Sampling Procedure

Probability: Simple random

The sample was formed based on telephone directories, and the respondents were recruited through phone calls. The respondents received a questionnaire to be returned by post. 1,402 responses were accepted. Gallup Finland collected 88 per cent of the data and Haastattelukeskus 12 per cent.

Collection Mode

Self-administered questionnaire: Paper

Research Instrument

Structured questionnaire

Response Rate

74

Data File Language

Downloaded data package may contain different language versions of the same files.

The data files of this dataset are available in the following languages: Finnish and English.

FSD translates quantitative data into English on request, free of charge. More information on ordering data translation.

Number of Cases and Variables

1441 variables and 1402 cases.

Data Version

1.0

Completeness of Data and Restrictions

The music taste variables in the 2001 data are not comparable with the 2015 set of questions, because the placement of the batteries in the 2015 questionnaire was changed from the middle to the beginning and their questions were asked before the value measurement (see the background information files).

Before archiving, questions on business secrets and questions that proved unsuccessful have been removed.

To prevent identification of individuals, the variables denoting number of children living in the household and household size (t_lapset, t_tkoko were top-coded in the archived data.

The data file and the questionnaire archived at FSD do not include a media question group 4.

Weighting

The data contain a weight variable WeightSAE, which weights the data to be representative of the population in terms of gender, age and level of education. More information on the weight variable can be found in the background information file (in Finnish).

Citation Requirement

The data and its creators shall be cited in all publications and presentations for which the data have been used. The bibliographic citation may be in the form suggested by the archive or in the form required by the publication.

Bibliographical Citation

Puohiniemi, Martti (Limor Oy): Finnish Values and Everyday Life 2001 [dataset]. Data version 1.0 (2025-03-27). Finnish Social Science Data Archive [distributor]. DOI: https://doi.org/10.60686/t-fsd3746; URN: https://urn.fi/urn:nbn:fi:fsd:T-FSD3746

Deposit Requirement

Notify FSD of all publications where you have used the data by sending the citation information to user-services.fsd@tuni.fi.

Disclaimer

The original data creators and the archive bear no responsibility for any results or interpretations arising from the reuse of the data.

Other Material

See downloadable files at the top of the page.

More information on Martti Puohiniemi's webpage.

Related Materials

More information on the research project, main researcher, scales, and data collection (translated summary): Puohiniemi, Martti. Finnish Values and Everyday Life data series archived at the Finnish Social Science Data Archive. 8.5.2024 (see bgF3746_1_eng.pdf)

Related Publications

Puohiniemi, Martti (2024). Suomalaisen arvomaailman muutos, globalisaatio ja ajan henki. Kolmas painos. Helsinki: BoD.fi.

Puohiniemi, Martti. & Verkasalo, M. (2020). Zeitgeist effects, fragmentation of media use, and value consensus. Journal of Social and Political Psychology, Vol. 8(1), 300-332. https://doi.org/10.5964/jspp.v8i1.1117

Puohiniemi, Martti, & Helkama, Klaus (2018). Privacy Changed Its Meaning in Finland 1999-2015. In Klaus Helkama (Editor): Values Knowledge and Morality. Publications of the Faculty of Social Sciences 98. Helsinki University Printing House.

Puohiniemi, M. (2011): Arvot, asenteet ja ympäristönsuojelu. Teoksessa Harju-Autti, Neuvonen, Hakkarainen: Ympäristötietoisuus. Suomalaiset 2010-lukua tekemässä. Ympäristöministeriö. Rakennustieto. Helsinki.

Puohiniemi, M. (2006): Täsmäelämän ja uusyhteisöllisyyden aika. Limor kustannus.

Puohiniemi, M. (2003): Löytöretki yrityksen arvomaailmaan. Limor kustannus.

Puohiniemi, M. (2002): Arvot, asenteet ja ajankuva. Opaskirja suomalaisen arkielämän tulkintaan. Limor kustannus.

Puohiniemi, M. & Selosmaa, J. (2009): Murrosajan arvot. Limor kustannus.

Rajalin, S., Pöysti, L. & Puohiniemi, M. (2008): Ovatko kuljettajan arvot ja minäkuva turvallisuustekijöitä. Liikenneturvan tutkimuksia 122.

Puohiniemi, M., & Nyman, G. (2007): Mies. Arvot, roolit ja tunteet. Limor kustannus.