Study title

EVA Survey on Finnish Values and Attitudes Autumn 2024

Dataset ID Number

FSD3977

Persistent identifiers

https://urn.fi/urn:nbn:fi:fsd:T-FSD3977
https://doi.org/10.60686/t-fsd3977

Data Type

Quantitative

Authors

• Finnish Business and Policy Forum (EVA)

Abstract

The study charted Finnish people's values and attitudes. The themes of the Autumn 2024 survey included trust in various influencing institutions in Finnish society, the media, the use of artificial intelligence, public finances, taxation, investment, and the 2024 United States presidential election.

First, the respondents were presented with a variety of attitudinal statements concerning, among other topics, politics, the pension system, elections, and Finland's relations with the United States. The respondents were asked to indicate their level of trust in different institutions. They were also asked about how Finland's economy, public debt levels, employment and security will develop in the coming years.

The next set of questions focused on the Finnish media. The respondents were asked to evaluate, for example, the news accuracy, the alleged politicisation of the news media, and the characteristics of traditional media. The use of foreign news sources were also surveyed.

The respondents were asked about their familiarity with and use of various AI-based online applications. Those who had used AI were asked about their primary purpose for doing so, the impact on task efficiency and output quality, and whether they used AI in their work. The study also charted employers' attitudes towards the use of AI in professional tasks.

Financial matters were studied with questions relating taxation change needs and the rebalancing of public finance. Views on expenditure cuts to different public sectors and services were surveyed. Furthermore, the study examined attitudes towards investing and respondents' own investments in stocks and mutual funds.

Finally, the respondents were asked to assess the potential impacts of either Trump or Harris being elected President of the United States, particularly in terms of the US economy and global peace and conflict. Opinions were also charted on Finland's NATO membership, Finland's EU membership and the adoption of the euro.

Background variables included the respondent's gender, age group, number of inhabitants in the municipality of residence, region (NUTS3), type of employer, working hours, type of employment contract, education, economic activity and occupational status, employment sector, trade union membership, what political party R would vote for in parliamentary elections, self-perceived social class, mother tongue, minority status and annual gross income of the R's household.

Keywords

European integration; artificial intelligence; attitudes; mass media; personal finance management; public finance; shares; taxation; trust

Topic Classification

• Social sciences (Fields of Science Classification)
• Political behaviour and attitudes (CESSDA Topic Classification)
• Government, political systems and organisations (CESSDA Topic Classification)
• Media (CESSDA Topic Classification)
• Economic policy, public expenditure and revenue (CESSDA Topic Classification)

Series

EVA Surveys on Finnish Values and Attitudes

Distributor

Finnish Social Science Data Archive

Access

The dataset is (B) available for research, teaching and study.

Data Collector

• Taloustutkimus

Time Period Covered

2024

Collection Dates

2024-10-08 – 2024-10-21

Nation

Finland

Geographical Coverage

Finland

Analysis/Observation Unit Type

Individual

Universe

People aged 18 - 79 residing in Finland (excluding the Åland Islands)

Time Method

Longitudinal: Trend/Repeated cross-section

Sampling Procedure

Probability: Multistage

A stratified random sample was drawn from among the internet panel of Taloustutkimus. 2,018 people responded to the survey. The final data were weighted at Taloustutkimus to be representative of the Finnish population with respect to age, gender, region of residence, education, occupation/occupational status, employment sector, and political party preference (which party R would vote for in national elections).

The internet panel of Taloustutkimus, randomly drawn from Finland's population register, consists of individuals aged 15-79 who have entered their demographic and sociographic information when registering to the panel and have given their consent to Taloustutkimus to invite them to participate in various surveys. Responding to any survey is voluntary and participants can leave the panel any time they want.

Collection Mode

Self-administered questionnaire: Web-based (CAWI)

Self-administered questionnaire: Messaging (SMS/MMS)

Research Instrument

Structured questionnaire

Data File Language

Downloaded data package may contain different language versions of the same files.

The data files of this dataset are available in the following languages: Finnish.

FSD translates quantitative data into English on request, free of charge. More information on ordering data translation.

Data Version

1.0

Completeness of Data and Restrictions

To prevent identification of respondents, open-ended 'comment' responses were removed from the data during archiving. Additionally, municipalities with less than 4,000 inhabitants were removed from the municipality variable by FSD.

Weighting

The data contain a weight variable [paino], which weights the data to be representative of the Finnish population aged 18-79 with respect to age, gender, region of residence, education, occupation/occupational status, occupational sector, and political party preference.

Citation Requirement

The data and its creators shall be cited in all publications and presentations for which the data have been used. The bibliographic citation may be in the form suggested by the archive or in the form required by the publication.

Bibliographical Citation

Finnish Business and Policy Forum (EVA): EVA Survey on Finnish Values and Attitudes Autumn 2024 [dataset]. Data version 1.0 (2025-05-12). Finnish Social Science Data Archive [distributor]. DOI: https://doi.org/10.60686/t-fsd3977; URN: https://urn.fi/urn:nbn:fi:fsd:T-FSD3977

Deposit Requirement

Notify FSD of all publications where you have used the data by sending the citation information to user-services.fsd@tuni.fi.

Disclaimer

The original data creators and the archive bear no responsibility for any results or interpretations arising from the reuse of the data.

Related Publications

Kauhanen, Antti, Kässi, Otto, Pajarinen, Mika, Rouvinen, Petri & Vanhala, Pekka (19.11.2024). "Generatiivisen tekoälyn käyttö Suomessa: Havaintoja syksyn 2024 kyselystä". Etla Muistio nro 144. https://pub.etla.fi/ETLA-Muistio-Brief-144.pdf

Metelinen, Sami (2024). Suomi on menossa enemmistön mielestä väärään suuntaan [verkkodokumentti]. Helsinki: Elinkeinoelämän valtuuskunta. EVA Artikkeli 26.10.2024. https://www.eva.fi/blog/2024/10/26/suomi-on-menossa-enemmiston-mielesta-vaaraan-suuntaan/ [viitattu 14.5.2025].

Metelinen, Sami (2024). Suomalaiset äänestäisivät Kamala Harrisia - Trumpin vaikutus maailmaan pelottaa [verkkodokumentti]. Helsinki: Elinkeinoelämän valtuuskunta. EVA Artikkeli 29.10.2024. https://www.eva.fi/blog/2024/10/29/suomalaiset-aanestaisivat-kamala-harrisia-trumpin-vaikutus-maailmaan-pelottaa/ [viitattu 14.5.2025].

Kujanpää, Emmiliina (2024). Suomalaisten enemmistö hyväksyy verotietojensa julkaisemisen, mutta pitää veropäivän mediakarnevaalia turhana [verkkodokumentti]. Helsinki: Elinkeinoelämän valtuuskunta. EVA Artikkeli 7.11.2024. https://www.eva.fi/wp-content/uploads/2024/11/eva-artikkeli-2024-11-07-kuvioliite.pdf [viitattu 14.5.2025].

Metelinen, Sami (2024). Vajoava valtiojohto - Luottamus hallitukseen heikkenee, mutta se ei selity yksin leikkauksilla [verkkodokumentti]. Helsinki: Elinkeinoelämän valtuuskunta. EVA Analyysi 141. https://www.eva.fi/wp-content/uploads/2024/11/eva-analyysi-no-141.pdf [viitattu 14.5.2025].

Laakso, Mikko & Haavisto, Ilkka & Väisänen, Pekka & Metelinen, Sami (2024). Nato- ja EU-myönteisyydessä notkahdus - maailmanpolitiikan epävakaus heijastuu asenteisiin [verkkodokumentti]. Helsinki: Elinkeinoelämän valtuuskunta. EVA Artikkeli 26.11.2024. https://www.eva.fi/blog/2024/11/26/nato-ja-eu-myonteisyydessa-notkahdus-maailmanpolitiikan-epavakaus-heijastuu-asenteisiin/ [viitattu 14.5.2025].

Metelinen, Sami (2024). Vyönkiristäjien maa - Suomalaisten halu leikata valtion menoja ei hellitä [verkkodokumentti]. Helsinki: Elinkeinoelämän valtuuskunta. EVA Analyysi 142. https://www.eva.fi/wp-content/uploads/2024/12/eva-analyysi-no-142.pdf [viitattu 14.5.2025].

Kullas, Emilia (2024). Ilo suomalaisuudesta himmentyi peruslukemille [verkkodokumentti]. Helsinki: Elinkeinoelämän valtuuskunta. EVA Blogi 28.12.2024. https://www.eva.fi/blog/2024/12/28/ilo-suomalaisuudesta-himmentyi-peruslukemille/ [viitattu 14.5.2025].

Metelinen, Sami (2025). Eläkeuudistus kohtaa muutosvastarintaa, mutta nuoret työikäiset eivät enää niele eläkemaksujen korotuksia [verkkodokumentti]. Helsinki: Elinkeinoelämän valtuuskunta. EVA Artikkeli 4.1.2025. https://www.eva.fi/blog/2025/01/04/elakeuudistus-kohtaa-muutosvastarintaa-mutta-nuoret-tyoikaiset-eivat-enaa-niele-elakemaksujen-korotuksia/ [viitattu 14.5.2025].

Kujanpää, Emmiliina (2025). Pahan päivän varalle - Suomalaiset suhtautuvat sijoittamiseen myönteisesti, mutta moni pelkää sijoittavansa väärin [verkkodokumentti]. Helsinki: Elinkeinoelämän valtuuskunta. EVA Analyysi 143. https://www.eva.fi/wp-content/uploads/2025/01/eva-analyysi-no-143.pdf [viitattu 14.5.2025].

Rother, Natanael (2025). Päätöksenteon umpisolmu. Näin poliitikkojen päällekkäiset mandaatit jarruttavat Suomen uudistumista. EVA Analyysi 144. https://www.eva.fi/wp-content/uploads/2025/02/eva-analyysi-no-144.pdf [viitattu 14.5.2025].

Kujanpää, Emmiliina (2025). Suomalaisten enemmistö puoltaa perintöveron korvaamista luovutusvoittoverolla [verkkodokumentti]. Helsinki: Elinkeinoelämän valtuuskunta. EVA Artikkeli 18.2.2025. https://www.eva.fi/blog/2025/02/18/suomalaisten-enemmisto-puoltaa-perintoveron-korvaamista-luovutusvoittoverolla/ [viitattu 14.5.2025].

Kujanpää, Emmiliina (2025). Arvonlisäverotuksen kiristykset riittivät suomalaisille - perintöveroon toivotaan kevennystä [verkkodokumentti]. Helsinki: Elinkeinoelämän valtuuskunta. EVA Artikkeli 6.3.2025. https://www.eva.fi/blog/2025/03/06/arvonlisaverotuksen-kiristykset-riittivat-suomalaisille-perintoveroon-toivotaan-kevennysta/ [viitattu 14.5.2025].

Metelinen, Sami (2025). Mainettaan parempi - Suomalaiset luottavat kotimaiseen mediaan aiempaa enemmän [verkkodokumentti]. Helsinki: Elinkeinoelämän valtuuskunta. EVA Analyysi 146. https://www.eva.fi/wp-content/uploads/2025/03/eva-analyysi-no-146.pdf [viitattu 14.5.2025].