Authors

• Finnish Research Infrastructure for Public Opinion (FIRIPO)
• Lindell, Marina (Åbo Akademi University. Social Science Research Institute)

Keywords

consumer behaviour, consumption, cultural identity, journalism, mass media use, minority language users, minority languages, periodicals, reading (activity)

Abstract

The dataset concerns Finland-Swedish magazines and respondents' willingness to read them. The data were collected as part of the Citizen Panel of Swedish-speaking Finns (Barometern), which is part of The Finnish Research Infrastructure for Public Opinion (FIRIPO).

The survey first examined which Finland-Swedish magazines respondents read and how frequently they read them. Respondents were then asked about magazine subscriptions and reading habits, as well as the main reasons for not reading Finland-Swedish magazines. Next, the respondents were asked to evaluate a series of statements concerning the significance, quality, and willingness to pay for magazines. Finally, the survey explored what kinds of topics respondents would like to see covered more extensively and which factors they considered most important when deciding whether to subscribe to a magazine.

Background variables in the dataset include region of residence (at the regional level), type of municipality, gender, age, year of birth, and level of education.