Study title

Consumer Choices of University of Tampere Students 2011

Dataset ID Number

FSD2841

Persistent identifiers

https://urn.fi/urn:nbn:fi:fsd:T-FSD2841
https://doi.org/10.60686/t-fsd2841

Data Type

Quantitative

Authors

• Nokkonen, Outi

Abstract

The study charted the consumer choices and behaviour of students at the University of Tampere, Finland. Three areas of consumption were paid special attention to, namely, clothing, hobbies, and food.

First, the respondents' life situations were surveyed as well as their attitudes towards consumption, for example, how much they thought about their consumer choices and what kind of consumers they thought they were. Readiness to engage in different forms of civic participation was investigated.

Relating to clothing, the respondents were asked, for instance, how often they bought new or used clothes, what they wanted other people to think about them based on their appearance, whether they saw themselves as belonging to a certain group on the basis of the clothes they wore, and whether they thought that there were different groups at the university that were distinguishable by people's apperances.

With regard to hobbies, the questions focused on the money spent on a hobby that was considered important by the respondents, whether they felt a sense of belonging with other people who had the same hobby, and what they wanted others to think about them based on the hobby.

Spending and consumer choices relating to food were investigated by asking the respondents how much money they spent on household food purchases per week, what kind of reasons and principles affected their food purchases, whether they were able to follow these principles in their financial situations, and what they wanted others to think about them based on the choices they made regarding food purchases.

The background variables included, among others, the respondent's gender, year of birth, department of study, living arrangements, financial situation, political party identification, membership in organizations, and the year when R started studies.

Keywords

community identification; consumer societies; consumers; identity; shopping; social behaviour; social status; wealth

Topic Classification

• Social sciences (Fields of Science Classification)
• Consumption and consumer behaviour (CESSDA Topic Classification)
• Social behaviour and attitudes (CESSDA Topic Classification)

Series

Individual datasets

Distributor

Finnish Social Science Data Archive

Access

The dataset is (B) available for research, teaching and study.

Data Collector

• Nokkonen, Outi

Time Period Covered

2011

Collection Dates

2011-05

Nation

Finland

Geographical Coverage

Finland

Analysis/Observation Unit Type

Individual

Universe

Students doing a Bachelor's or Master's degree in the University of Tampere

Time Method

Cross-section

Sampling Procedure

Probability: Simple random

1,700 students were randomly selected out of all students who were doing their Bachelor's or Master's degree in the University of Tampere and had registered as being present for the term. The Registrar's Office drew the sample from the student register. 525 people responded to the survey.

Collection Mode

Self-administered questionnaire: Web-based (CAWI)

Research Instrument

Structured questionnaire

Response Rate

30.8

Data File Language

Downloaded data package may contain different language versions of the same files.

The data files of this dataset are available in the following languages: Finnish.

FSD translates quantitative data into English on request, free of charge. More information on ordering data translation.

Data Version

1.0

Completeness of Data and Restrictions

The original online questionnaire used in the study has not been archived; it is likely that the archived version of the questionnaire differs somewhat in form from the original.

A variable containing postal codes has been removed during the archiving process.

Weighting

There are no weight variables in the data.

Citation Requirement

The data and its creators shall be cited in all publications and presentations for which the data have been used. The bibliographic citation may be in the form suggested by the archive or in the form required by the publication.

Bibliographical Citation

Nokkonen, Outi: Consumer Choices of University of Tampere Students 2011 [dataset]. Version 1.0 (2013-07-12). Finnish Social Science Data Archive [distributor]. https://urn.fi/urn:nbn:fi:fsd:T-FSD2841

Deposit Requirement

Notify FSD of all publications where you have used the data by sending the citation information to user-services.fsd@tuni.fi.

Disclaimer

The original data creators and the archive bear no responsibility for any results or interpretations arising from the reuse of the data.

Related Materials

Nokkonen, Outi: Minua ei voi luokitella. Kuluttamisen arvot, samaistuminen ja julkituonti - kuluttaminen välineenä yliopisto-opiskelijoiden sosiaalisten identiteettien rakentamisessa (2012). Tampere: Tampereen yliopisto. http://urn.fi/urn:nbn:fi:uta-1-22924

Related Publications

Reuna, Nelli (2016). Nuorten eettinen kulutuskäyttäytyminen ja siihen vaikuttavat tekijät. Jyväskylä: Jyväskylän yliopisto. Sosiologian kandidaatintutkielma.