Study title

Charity Donation Survey 2017

Dataset ID Number

FSD3219

Persistent identifiers

https://urn.fi/urn:nbn:fi:fsd:T-FSD3219
https://doi.org/10.60686/t-fsd3219

Data Type

Quantitative

Authors

• Finnish Fundraising Association (VaLa)
• Kepa
• Finnish Olympic Committee

Abstract

This study charted Finnish people's attitudes toward donating money to charity and factors that motivate Finns to donate. The study was commissioned by the Finnish Fundraising Association VaLa in cooperation with NGO platform Kepa and the Finnish Olympic Committee. Taloustutkimus collected the data.

First, the study surveyed the respondents' donating habits (e.g. if they donated regularly to one or more organisations, donated on occasion to charity campaigns or collections, or did not normally support charities). Next, the most important reasons for making the latest donation were queried (e.g. wanted to change the world for the better, a celebrity showed their support for the charity campaign, the organisation was familiar, the organisation was Finnish, the cause was important on a personal level). It was also asked which factors the respondents generally deemed important in their decision to donate (e.g. sufficient information is provided on how the donated money will be used, donating money is made effortless, the organisation's money collection permit is visible).

It was further enquired whether it was possible for citizens to receive sufficient information regarding how the donated money is used, and whether the respondents knew what sort of results were achieved with their latest donation. They were also asked through which channels they received information about fundraising organisations, i.e. how they use the donations and what sort of results they achieve.

The study also surveyed reasons for not donating money to charity (e.g. did not want to participate, no interesting causes for which to donate, did not trust the collecting organisation, own financial situation did not allow for donating). Finally, the respondents were asked about factors that would motivate them to donate in the future.

Background variables included gender, age, NUTS2 region, household composition and household gross annual income.

Keywords

charitable organizations; donations to charity; fund-raising; knowledge (awareness); money; motivation

Topic Classification

• Social sciences (Fields of Science Classification)
• Social behaviour and attitudes (CESSDA Topic Classification)
• Income, property and investment/saving (CESSDA Topic Classification)

Series

Individual datasets

Distributor

Finnish Social Science Data Archive

Access

The dataset is (B) available for research, teaching and study.

Data Collector

• Taloustutkimus

Time Period Covered

2017

Collection Dates

2017-03-09 – 2017-03-27

Nation

Finland

Geographical Coverage

Finland

Analysis/Observation Unit Type

Individual

Universe

Persons aged 15 - 79 residing in Finland (excluding the Åland Islands)

Time Method

Cross-section

Sampling Procedure

Non-probability: Quota

Quota sampling based on the target population distributions for age, gender, region of residence and type of municipality of residence. Interviews took place mainly in the respondents' homes (with the exception of 226 interviews conducted in the premises of Taloustutkimus) as part of Taloustutkimus' Omnibus Huhti1 collection round. Interviews were conducted in 92 municipalities, of which 58 were towns/cities ('kaupunki') and 34 other municipalities ('kunta').

A random start method was used in larger towns for picking the starting address, after which the interviewer conducted five interviews along the same street, starting with the next round number and advancing from there. If the street ended or did not have residential houses, the interviewer turned to a cross street and advanced, again, in the same manner. In more rural municipalities, the interviewers could choose the starting point but the same technique was used. During and after data collection, quality was controlled with spot checks. 5-10% of interviews were checked via telephone; the respondents were called and asked a set of control questions. For quality control, response distributions by different interviewers were also cross tabulated.

Collection Mode

Face-to-face interview: Computer-assisted (CAPI/CAMI)

Research Instrument

Structured questionnaire

Data File Language

Downloaded data package may contain different language versions of the same files.

The data files of this dataset are available in the following languages: Finnish and English.

FSD translates quantitative data into English on request, free of charge. More information on ordering data translation.

Number of Cases and Variables

70 variables and 1034 cases.

Data Version

1.0

Completeness of Data and Restrictions

The data were mainly anonymous when deposited at FSD, and there were no identifiers remaining in the background variables. Identifiers were removed from open-ended responses (information about location, age, and names of organisations and companies). Anonymisations were marked with [square brackets].

Background variables regarding the respondent's occupation, ages of children living in the household and type of municipality of residence are missing from the data.

Weighting

A weight was placed in the data [paino] to make the sample representative of the target population's age, gender, region of residence and type of municipality of residence.

Citation Requirement

The data and its creators shall be cited in all publications and presentations for which the data have been used. The bibliographic citation may be in the form suggested by the archive or in the form required by the publication.

Bibliographical Citation

Finnish Fundraising Association (VaLa) & Kepa & Finnish Olympic Committee: Charity Donation Survey 2017 [dataset]. Data version 1.0 (2018-06-08). Finnish Social Science Data Archive [distributor]. DOI: https://doi.org/10.60686/t-fsd3219; URN: https://urn.fi/urn:nbn:fi:fsd:T-FSD3219

Deposit Requirement

Notify FSD of all publications where you have used the data by sending the citation information to user-services.fsd@tuni.fi.

Disclaimer

The original data creators and the archive bear no responsibility for any results or interpretations arising from the reuse of the data.

Related Materials

Mikkonen, Katja (2017). Lahjoittajatutkimus 2017. Tutkimusraportti - kooste [verkkodokumentti]. Taloustutkimus. http://www.vala.fi/userData/vala/tiedotteet/Lahjoittajatutkimus_2017_KOOSTE.pdf [viitattu 14.6.2018].

Related Publications

Mikkonen, Katja (2017). Lahjoittajatutkimus 2017. Tutkimusraportti - kooste [verkkodokumentti]. Taloustutkimus. http://www.vala.fi/userData/vala/tiedotteet/Lahjoittajatutkimus_2017_KOOSTE.pdf [viitattu 14.6.2018].

Tornikoski, Pia (2020) Miljoonia (vai) mokkapaloja - Opaskirja yleishyödyllisen yhteisön varainhankintaan. Sivistysliitto Kansalaisfoorumi.