Authors

• Kinnunen, Maarit (University of Lapland. Lapland Institute for Tourism Research)

Keywords

cultural events, cultural participation, entertainment, festivals, music, music events, values

Abstract

The festival barometer aims to collect information on Finnish festival visitors and the changes that occur in their taste in music and festivals over the years. This dataset consists of the responses to the 2018 survey (5,801) as well as the responses from each collection round (2014/2016 and 2018) for those participants who had responded to more than one survey (715). In 2014, the TATU2 project by the Seinäjoki University of Applied Sciences and the JOHDE II project by the Turku School of Economics and the University of the Arts Helsinki were involved in conducting the barometer. In 2016 and 2018, the barometer was conducted together with the Seinäjoki Unit of the Sibelius Academy (a unit of the University of the Arts Helsinki).

First, the respondents were asked which Finnish festivals they had visited during the past few years and how interesting they thought various Finnish festivals were. Opinions on the general quality of various aspects of the biggest Finnish festivals, such as the performers, food and drink services, security, and marketing, were charted. Next, the respondents were asked what would get them to attend festivals more often (e.g. if the performers were more interesting, tickets were cheaper, travelling to the festival was easier, cheaper or faster, or more information was available on the festivals). Some questions focused on the significance of several aspects for achieving a successful festival experience, for example, positive surprises in performances, diverse food and drink services, clean bathrooms, and the values represented by the festival.

The respondents' opinions on how much festival products and services should cost were surveyed next. The products and services surveyed included, for instance, a three-day admission ticket to a festival with domestic performers, a quality portion of food served in the festival area, and a glass of beer or cider served in the festival area. The respondents were also asked how likely it was that they would visit a festival in the next year, five years, or ten years. The respondents' taste in music (e.g. how interesting they found pop, rock, punk or jazz music) as well as their relationship with music (e.g. whether music was one of the most important things in their life and whether they actively recommended artists, songs or albums to their friends) were examined. Finally, the respondents were asked how important several values were for them personally (e.g. power, pleasure, benevolence and tradition).

This dataset can be connected to dataset FSD3324 Festival Barometer 2014-2016 by using the fsd_id variable.

Background variables included the respondent's year of birth, gender, municipality of residence (categorised into largest cities or NUTS3 regions), highest level of education, occupational status, subjective social class and gross annual income.