Study title

Finnish Values and Everyday Life 1999

Alternative Title

Values, attitudes and a picture of the times (Arvot, asenteet ja ajankuva, A3) 1999

Dataset ID Number

FSD3745

Persistent identifiers

https://urn.fi/urn:nbn:fi:fsd:T-FSD3745
https://doi.org/10.60686/t-fsd3745

Data Type

Quantitative

Authors

• Puohiniemi, Martti (Limor Oy)

Other Identification/Acknowledgements

• Falk,Pasi
• Puohiniemi, Sami (Deimos Information Systems Oy)
• Schwartz, Shalom H.
• Teittinen, Jouni (ED Design Oy)

Abstract

The survey charted Finnish everyday life, values, attitudes, consumer behaviour, and current phenomena.

First, the respondents were asked about their hobbies, leisure habits and travel. The respondents' values were examined with the 57-item Schwarz Value Survey (SVS).

Several questions were asked about buying, owning, using and maintaining a car. The respondents' attitudes towards cars, motoring, car dealerships and interest in car dealership services were also surveyed. Working life and the characteristics of a good employer were also examined.

Next, the respondents' attitudes towards advertising, new technology, different companies and brands were surveyed. For example, they were asked what kind of new mobile phone, vacuum cleaner, bicycle or car they would choose for themselves. The respondents also rated advertisements for coffee, cars and mineral water, among other things.

The respondents' media use was also charted. Questions included, for example, which newspapers and magazines the respondents read and how often, which TV shows they found most interesting, and how often they watched TV or listened to the radio. Additionally, the respondents were asked whether they currently used or were planning on purchasing or acquiring various electronic devices or services (e.g. a digital TV, laptop, PC, mobile phone, or DVD player). The respondents were also asked how well they thought they could use a computer and a mobile phone, and how often and for what purposes they used these devices.

The respondents' eating habits were surveyed with a range of questions. Among other things, the respondents were asked about their use of different foods and dishes. Questions were also asked about the environment and the respondent's own health. The respondents' actions relating to environmental protection, such as recycling clothes, saving energy and avoiding air travel were examined. Changes in society and concerns about the future were surveyed with several questions. For example, they were asked which things have changed for better or worse and in which direction Finland's national security and economy will develop in the coming years. Finally, the respondents' attitudes to shopping were charted.

Background variables included the respondent's gender, age, marital status, level of education, job title, economic activity and occupational status, type of municipal of residence, household size, number of children aged under 18 living in the household, income of the household, and job title of the second parent/guardian of the children. Additionally, the respondents were asked about the different means of transport they use.

Keywords

advertising; attitudes; cars; computers; consumer behaviour; consumption; entertainment; internet; internet use; leisure time activities; listening to music; mass media use; occupational life; reading (activity); social change; trademarks; values

Topic Classification

• Social sciences (Fields of Science Classification)
• Social change (CESSDA Topic Classification)
• Consumption and consumer behaviour (CESSDA Topic Classification)
• Media (CESSDA Topic Classification)
• Information technology (CESSDA Topic Classification)
• Information society (CESSDA Topic Classification)

Series

Finnish Values and Everyday Life

Distributor

Finnish Social Science Data Archive

Access

The dataset is (B) available for research, teaching and study.

Data Collector

• Gallup Finland
• Haastattelukeskus Oy

Time Period Covered

1999

Collection Dates

1999-02 – 1999-05

Nation

Finland

Geographical Coverage

Finland

Analysis/Observation Unit Type

Individual

Universe

People aged 15-75 residing in mainland Finland

Time Method

Longitudinal: Trend/Repeated cross-section

Sampling Procedure

Probability: Simple random

The sample was formed based on telephone directories, and the respondents were recruited through phone calls. The respondents received a paper questionnaire to be returned by post. 1,204 responses were accepted. TNS Gallup collected 98 per cent of the data and Haastattelukeskus 2 per cent.

Collection Mode

Self-administered questionnaire: Paper

Research Instrument

Structured questionnaire

Response Rate

69

Data File Language

Downloaded data package may contain different language versions of the same files.

The data files of this dataset are available in the following languages: Finnish and English.

FSD translates quantitative data into English on request, free of charge. More information on ordering data translation.

Number of Cases and Variables

850 variables and 1204 cases.

Data Version

1.0

Completeness of Data and Restrictions

The researcher removed questions on trade secrets of companies and questions that have proven unsuccessful from the data.

To prevent identification of individuals, the variable denoting number of children living in the household (t_lapset) was top-coded in the archived data.

The data and the questionnaire archived at FSD do not contain a section on media.

Weighting

The data contain a weight variable WeightSAE, which weights the data to be representative of the population in terms of gender, age and level of education. More information on the weight variable can be found in the background information file (in Finnish).

Citation Requirement

The data and its creators shall be cited in all publications and presentations for which the data have been used. The bibliographic citation may be in the form suggested by the archive or in the form required by the publication.

Bibliographical Citation

Puohiniemi, Martti (Limor Oy): Finnish Values and Everyday Life 1999 [dataset]. Data version 1.0 (2025-02-17). Finnish Social Science Data Archive [distributor]. DOI: https://doi.org/10.60686/t-fsd3745; URN: https://urn.fi/urn:nbn:fi:fsd:T-FSD3745

Deposit Requirement

Notify FSD of all publications where you have used the data by sending the citation information to user-services.fsd@tuni.fi.

Disclaimer

The original data creators and the archive bear no responsibility for any results or interpretations arising from the reuse of the data.

Other Material

See downloadable files at the top of the page.

More information on Martti Puohiniemi's webpage.

Related Materials

More information on the research project, main researcher, scales, and data collection (translated summary): Puohiniemi, Martti. Finnish Values and Everyday Life data series archived at the Finnish Social Science Data Archive. 8.5.2024 (see bgF3745_1_eng.pdf)

Related Publications

Puohiniemi, Martti (2024). Suomalaisen arvomaailman muutos, globalisaatio ja ajan henki. Kolmas painos. Helsinki: BoD.fi.

Puohiniemi, Martti. & Verkasalo, M. (2020). Zeitgeist effects, fragmentation of media use, and value consensus. Journal of Social and Political Psychology, Vol. 8(1), 300-332. https://doi.org/10.5964/jspp.v8i1.1117

Puohiniemi, Martti, & Helkama, Klaus (2018). Privacy Changed Its Meaning in Finland 1999-2015. In Klaus Helkama (Editor): Values Knowledge and Morality. Publications of the Faculty of Social Sciences 98. Helsinki University Printing House.

Puohiniemi, M. (2011): Arvot, asenteet ja ympäristönsuojelu. Teoksessa Harju-Autti, Neuvonen, Hakkarainen: Ympäristötietoisuus. Suomalaiset 2010-lukua tekemässä. Ympäristöministeriö. Rakennustieto. Helsinki.

Puohiniemi, M. (2006): Täsmäelämän ja uusyhteisöllisyyden aika. Limor kustannus.

Puohiniemi, M. (2003): Löytöretki yrityksen arvomaailmaan. Limor kustannus.

Puohiniemi, M. (2002): Arvot, asenteet ja ajankuva. Opaskirja suomalaisen arkielämän tulkintaan. Limor kustannus.

Puohiniemi, M. & Selosmaa, J. (2009): Murrosajan arvot. Limor kustannus.

Rajalin, S., Pöysti, L. & Puohiniemi, M. (2008): Ovatko kuljettajan arvot ja minäkuva turvallisuustekijöitä. Liikenneturvan tutkimuksia 122.

Puohiniemi, M., & Nyman, G. (2007): Mies. Arvot, roolit ja tunteet. Limor kustannus.