FSD3324 Festival Barometer 2014-2016
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- Kinnunen, Maarit (University of Lapland. Lapland Institute for Tourism Research)
cultural events, cultural participation, entertainment, festivals, music
The festival barometer aims to collect information on Finnish festival visitors and the changes that occur in their taste in music and festivals over the years. This study includes the surveys for the 2014 and 2016 festival barometers. In 2014, the music festivals examined included Blockfest (Tampere), Flow Festival (Helsinki), Ilosaarirock (Joensuu), Jurassic rock (Mikkeli), Kuopio RockCock (Kuopio), Provinssi (Seinäjoki), Qstock (Oulu), Ruisrock (Turku), Tuska Open Air Metal Festival (Helsinki) and Weekend Festival (Helsinki). In 2016, the Pori Jazz (Pori) festival was also included in the study, but Blockfest (Tampere) was excluded.
The Lapland Institute for Tourism Research participated in conducting both barometers. Additionally, in 2014, the TATU2 project by the Seinäjoki University of Applied Sciences and the JOHDE II project by the Turku School of Economics and the University of the Arts Helsinki were involved in conducting the barometer. In 2016, the barometer was conducted together with the Seinäjoki Unit of the Sibelius Academy (a unit of the University of the Arts Helsinki).
First, the respondents were asked which Finnish festivals they had visited during the past few years and how interesting they thought various Finnish festivals were. Opinions on the general quality of various aspects of the biggest Finnish festivals, such as performers, food and drink services, security, and marketing, were charted. Next, the respondents were asked whether they would attend festivals more often if various preconditions were fulfilled (e.g. if the performers were more interesting, tickets were cheaper, travelling to the festival was easier, cheaper or faster, or more information was available on festivals). Some questions focused on the significance of several aspects for achieving a successful festival experience, for example, positive surprises in performances, diverse food and drink services, clean bathrooms, and the values represented by the festival.
The respondents' opinions on how much festival products and services should cost were surveyed next. The products and services surveyed included, for instance, a three-day admission ticket for a festival with domestic performers, a quality portion of food served in the festival area, and a glass of beer or cider served in the festival area. The respondents were also asked how likely it was that they would visit a festival next year, in five years or in ten years. The respondents' taste in music (e.g. how interesting they thought pop, rock, punk or jazz music was) as well as their relationship with music (e.g. whether music was one of the most important things in their life and whether they actively recommended artists, songs or albums to their friends) were examined. Finally, the respondents were asked how important several values were for them personally (e.g. power, pleasure, benevolence and tradition).
Background variables included the respondent's year of birth, gender, municipality of residence (categorised into largest cities or NUTS3 regions), highest level of education, occupational status, subjective social class and gross annual income.
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