Tekijät

• Finnish Business and Policy Forum (EVA)

Asiasanat

European integration, artificial intelligence, attitudes, mass media, personal finance management, public finance, shares, taxation, trust

Sisällön kuvaus

The study charted Finnish people's values and attitudes. The themes of the Autumn 2024 survey included trust in various influencing institutions in Finnish society, the media, the use of artificial intelligence, public finances, taxation, investment, and the 2024 United States presidential election.

First, the respondents were presented with a variety of attitudinal statements concerning, among other topics, politics, the pension system, elections, and Finland's relations with the United States. The respondents were asked to indicate their level of trust in different institutions. They were also asked about how Finland's economy, public debt levels, employment and security will develop in the coming years.

The next set of questions focused on the Finnish media. The respondents were asked to evaluate, for example, the news accuracy, the alleged politicisation of the news media, and the characteristics of traditional media. The use of foreign news sources were also surveyed.

The respondents were asked about their familiarity with and use of various AI-based online applications. Those who had used AI were asked about their primary purpose for doing so, the impact on task efficiency and output quality, and whether they used AI in their work. The study also charted employers' attitudes towards the use of AI in professional tasks.

Financial matters were studied with questions relating taxation change needs and the rebalancing of public finance. Views on expenditure cuts to different public sectors and services were surveyed. Furthermore, the study examined attitudes towards investing and respondents' own investments in stocks and mutual funds.

Finally, the respondents were asked to assess the potential impacts of either Trump or Harris being elected President of the United States, particularly in terms of the US economy and global peace and conflict. Opinions were also charted on Finland's NATO membership, Finland's EU membership and the adoption of the euro.

Background variables included the respondent's gender, age group, number of inhabitants in the municipality of residence, region (NUTS3), type of employer, working hours, type of employment contract, education, economic activity and occupational status, employment sector, trade union membership, what political party R would vote for in parliamentary elections, self-perceived social class, mother tongue, minority status and annual gross income of the R's household.